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chris bailey profileMy work in nonprofit digital was born out of equal parts curiosity, frustration, and opportunity. I joined a small nonprofit membership association in the late 1990s and was told to manage its website. But the longer I looked at it and worked with it, the more I was convinced that I could do better. So I set out to learn HTML, CSS, and Photoshop. And along the way discovered that I loved not only working in this new space, but that it was going to have a huge impact on how our nonprofits operate and grow.

Since we’re talking 20 years ago, that might make me seem like an old fart in digital terms. I prefer to think of myself as someone who has been privileged to participate in the evolution of nonprofit digital from almost the beginning.

What that means for you is that you’re working with someone who has experienced the highlights and lowlights of the past, puts all those learnings into practice in the present, and has a fairly good idea of what’s to come in the future.

But wait…there’s more.

I’ve also been fascinated by why we do what we do. I’ve studied psychology and anthropology in order to understand the factors that drive donor behavior. What decisions, assumptions, and ways of thinking are involved? And how does culture play a part in all of it?

I believe that if we’re going to create lasting, effective nonprofits, we need to spend more time, energy, and resources on understanding our donors in a more holistic way. And since digital presents incredible opportunities to build on this understanding, that’s where I want to be.

When I’m not devoting work to digital donor insights, I’m enjoying life with my fantastic wife, two daughters, and two Boston Terriers. I love being outdoors hiking, birdwatching, canoeing, and fully appreciating nature. I’m also a Scotch whisky and Bourbon enthusiast, always open to trying a new drink. A long-time heavy metal headbanger (yeah, really). An avid reader of histories and science fiction. And I have a special affinity for bears.

But enough about me…how about you? Feel free to reach out via email or connect with me on social networks. I would love to know more about you and what’s driving you toward your own best self as a professional and a person.